The expansion will boost Carma’s presence in Spain and provide clients in the country with access to the firm’s media intelligence tools.

Carma has appointed Antonio Buades de Armenteras as country manager, supported by Filipe Manuel Pereira, who will be general manager for Iberia, Latin America and Sub-Saharan Africa.

Buades has previously held roles including chief sales officer at Grupo Prisa in Latin America, director of international business at Prisa Radio and commercial director at Cadena SER.

Carma has also named Noelia Moncho Rojo as senior business developer executive in its Madrid team, who help build relationships with prospective clients and supporting the company’s growth in the nation.

Working closely alongside her, Pilar Jiménez, marketing executive for Iberia, will support brand visibility and client engagement.

Timothy Webb, chief executive officer for Europe and the Americas at Carma, said: “We are proud to expand into Spain, this illustrates Carma’s mission to increase market share and to become the global leader in media intelligence.

“Under the direct and very experienced management of Antonio Buades and Filipe Manuel Pereira, we are well-positioned to help Spanish businesses succeed with their reputation management and strategic decision-making.”