NEWS15 June 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
CANADA — The founding board of the Canadian Association for Public Opinion Research was announced on Thursday.
The aim of the association is to enhance the quality of public research in Canada, according to its chairman elect, Darrell Bricker, global head of Ipsos Public Affairs.
There has been widespread criticism of Canadian public opinion research in recent years following inaccurate election poll results. A story on cbc.ca explained that in 2013, a victory was predicted for the New Democratic Party (NDP), but the BC Liberals were eventual winners; while in 2012 a predicted breakthrough for the Wild Rose Party also failed to come to fruition.
“This is not only a good day for the practice of public opinion (polling) in Canada but also for the media and the public,” Bricker said in a statement, quoted by the Winnipeg Free Press.
“(The association) will fill a critical void in this country.”
The association will be open only to individuals, who will have to adhere to a code of professional ethics and practice and will be subject to peer oversight. Members will also have to report on the methods behind their polls.
The founding board includes pollsters, political science academics, members of the media and a lawyer. The intention is for the organisation to be functioning in time for the federal election in October.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Entain
Consumer Insight & Market Research Executive
TBC
The Horticultural Trades Association
Senior Market Research Executive
up to £32,000 DOE
Spalding Goobey Associates
Associate Director (RM&rsquos will also be considered) – Mixed Methods – Social Research
£40,000 – 55,000 + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments