Senackerib will lead Campbell’s marketing function, including marketing services, global advertising, design, media, digital marketing and consumer and customer insights.

He was most recently SVP and CMO at the Hertz Corporation where he had global responsibility for brand and digital marketing, pricing and yield management across all divisions and created a customer experience team to improve customer satisfaction and web site conversion.

Morrison said: “World-class marketing is critical to Campbell’s success as we seek to drive sustainable, profitable net sales growth and deliver meaningful innovation. This role is a natural next step for Campbell as we put the consumer at the centre of everything we do for our iconic brands.”