Wood (pictured) joins the company from Novartis Consumer Health, where she was responsible for all market research, competitive intelligence, digital marketing and new product forecasts.

She has also held research and consumer insight roles with Campbell’s Soup, Toys “R” Us, Edelman Public Relations, Novartis and Wyeth.

Ian Lewis, head of the research impact consulting practice said: “Monica’s expertise in leading change at major global companies across different industries considerably strengthens our research impact practice. I’ve known Monica for many years, and look forward to applying our combined expertise to add value for our clients, both in corporations and in research companies.”