NEWS12 September 2012

Calkins Media signs up for Rentrak ratings

New business North America

US— Media group Calkins Media has signed up to use Rentrak’s StationView Essentials local TV audience measurement service.

The firm, which also owns newspaper and publishing businesses, is to receive ratings for its ABC-affiliate stations WAAY in Huntsville, Alabama and WTXL in Tallahassee, Florida.

Calkins’ CEO Mark Contreras said: “Rentrak will provide Calkins’s stations with more ways to demonstrate the value our audience delivers to agencies and advertisers.”

@RESEARCH LIVE

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