NEWS22 November 2018
US – IPG Mediabrand’s ad tech specialist, Cadreon, has appointed Sean Muzzy to the newly created role of president, North America.
Muzzy (pictured) will focus on enhancing its programmatic media offerings and will also be its lead on data-driven solutions to the broader Mediabrands network including UM, Initiative and Reprise, and its clients.
He will report to Erica Schmidt, Global CEO, Cadreon and sit on Cadreon’s executive and regional leadership team, with oversight of the US and Canada.
Muzzy was most recently chief product & platform officer for Neo Worldwide.
Schmidt said: “We are thrilled to welcome Sean, his depth of knowledge, technical skills and data-first approach will be invaluable to Cadreon and the broader IPG network.”
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