BuzzBack opens in Sweden for Nordic push
The firm has hired Marie Hayling, formerly of TNS Gallup, to lead the new office in Gothenburg, which will serve consumer products, pharma and financial services clients across Sweden, Norway, Denmark and Finland.
Hayling (pictured) spent 15 years working for TNS. She left the company two years ago and has since worked as a regional manager for IC-Potential and as a consultant at Wikner&Co QM. Prior to TNS, she ran her own company, Haytech, and was a lecturer at the University of Miami.
BuzzBack Europe managing director Martin Oxley said: ”As our European business continues to grow, we look forward to introducing our unique tools to clients looking for new ways to engage consumers and facilitate emotional learning online. The Nordic region represents significant opportunities for us.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments