BuzzBack joins ZappiStore

The automated claims testing tool, which helps users to identify their product’s most compelling claims and benefits is available in the US and UK, with plans to launch in 13 other markets by early 2017.

“We continually seek ways to meet the needs of marketers who are doing more with less time and money or those who need more agile ways to advance their marketing initiatives,” said Carol Fitzgerald, BuzzBack’s founder and CEO, “We view this also as a way to broaden our distribution and availability to a wider set of clients.”

“We’re excited to welcome BuzzBack to the platform with Claims Express," added ZappiStore CEO Steve Phillips (pictured).

"The tool will help a growing number of clients automate their claims testing business, capitalising on the cost and time efficiencies technology unlocks.”