NEWS14 July 2009

Buzz tracking firm raises $3m with share offering

North America Technology

US— Buzz tracking company Collective Intellect has raised $3m in a share offering.

The Colorado-based company uses automated tools to analyse online content and provide immediate feedback on what people are saying about brands.

The firm was set up by entrepreneur Don Springer (pictured), formerly of Dante Software and WebMethods, and has clients in areas including CPG, retail, media and technology.