BrightRoll and TubeMogul in for final test of Nielsen’s mobile OCR

The mobile version of OCR will work in a similar way to the standard version: Nielsen combines ad exposure data from its Cross-Platform Homes panel with additional information from third-party providers to deliver unduplicated and incremental reach, frequency and GRP measures for online video and display advertising.

For this latest mobile product, however, Nielsen is also looking to measure exposure to in-app ads on both iOS and Android ecosystems.

The company partnered with ABC on an earlier round of testing.