NEWS28 May 2013

Briggs promoted to Hyatt VP of consumer insight

North America People

US — Heather Briggs has been promoted to vice-president of consumer insights and market research at Hyatt Hotels.

In her new role, Briggs manages a global team to leverage guest feedback and increase guest satisfaction scores, and develop and introduce tools and resources that measure brand awareness across global markets.

Briggs joined Hyatt in 2011 as director of consumer insights and market research, having held a similar role at United Airlines.