NEWS5 May 2010

Bradford takes client role at Nielsen Online post-AOL Europe

People UK

UK— Andrew Bradford, AOL Europe’s former director of insight and strategy, has joined Nielsen Online in the role of vice president of media client consulting for the EMEA region.

He will report in to Louise Ainsworth, regional MD for online and advertiser solutions. She said: “Andrew is someone who stands out as a leader in the industry, and is someone whom we have enjoyed working with as a client for some years. I am delighted to welcome him to the team.”

Bradford (pictured) spent the past seven years at AOL before taking voluntary redundancy, which was offered as part of a corporate-wide cost reduction exercise.

In a statement issued today, he said: “Nielsen works with some of the largest online publishers and broadcaster clients globally, providing insight and measurement to support their businesses in the online space. I look forward to contributing to Nielsen’s pivotal role in the industry and helping the team provide an enhanced and focused service to help clients make better decisions.”