NEWS21 December 2009

Bloomberg Television signs up for Rentrak ratings

New business UK

US— Financial news provider Bloomberg has signed up Rentrak to provide audience measurement services for its TV channel, Bloomberg Television.

The company will use Rentrak’s TV Essentials service to capture second-by-second viewership information of its business, political and economic content.

Trevor Fellows, head of ad sales at Bloomberg Television, said: “TV Essentials will help us grow our advertising base by more efficiently and and effectively packaging our highly targeted audience.”

Meanwhile, not-for-profit broadcaster PBS is set to sign up to Nielsen’s TV ratings service, according to The New York Times. Andrew Russell, a senior vice president at PBS Ventures, said the addition of Nielsen ratings would give PBS “a better fix on who’s watching public TV”.