Black Friday sales to exceed Christmas

GERMANY – Sales in Black Friday week now top Christmas revenues in many markets including Great Britain, France, Germany, Italy and Spain, according to GfK.

Black friday ecommerce_crop

This year Black Friday falls on November 29, 2019 which means that it is aligned with many people’s pay day as well as just three weeks before Christmas. As a result, GfK predicts Black Friday this year will exceed all previous sales records.

In China, Singles’ Day falls on November 11, 2019 and is its most important promotion opportunity, generating tripled revenues compared to an average week.

Norbert Herzog, GfK expert for retail insights, said: “Both Black Friday and Singles’ Day are established events in the global retail calendar. Our research underlines that wherever they are based, people love a bargain and are keen to hunt out a deal. It’s important for shoppers that those deals are genuine.”

Consumers are spending more time researching purchases. According to GfK’s FutureBuy study, almost half ( 45%) of consumers in Europe say they compare prices more now than a year ago, with figures rising to 58% in Latin America and Turkey and 56% in Indonesia.

With Black Friday in particular, negative media coverage in some markets in the past has made shoppers wary of sales, discounts and promotions, encouraging them to spend even more time comparing prices before committing to a purchase. 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts