She joins from Ipsos Mori where she was also a research director and her role at Impact will be to support the existing senior associate director with the leadership of the project delivery team both in people management as well as specific project responsibilities from the inception to completion of projects.

Birkett said: “My passion for research stems from the importance that research has within an organisation – being able to be part of helping businesses make informed business decisions and helping businesses translate the views of consumers and businesses into strategy.”