NEWS5 January 2024

Billups acquires Belgian OOH firm

Europe M&A News North America

US – Out-of-home (OOH) managed services agency Billups has acquired Brussels-headquartered OOH agency Outsight for an undisclosed amount.


The deal will help Billups launch in Belgium and enhance company’s presence and reach within the Benelux (Belgium, Netherlands and Luxembourg) region, with Outsight serving as a counterpart to the company’s Dutch office and European headquarters in Amsterdam.

With the acquisition of Outsight, Billups now operates in 16 countries across North America, Europe and southeast Asia.
The acquisition also follows Billups’ deals to buy TAC Media in September and OOH Labs in October 2023.

David Krupp, global chief executive officer at Billups, said: “Bringing Outsight into the fold marks a significant milestone in our journey towards redefining the OOH landscape in Europe, Middle East and Africa.

“As an inherently location-based medium, we needed a partner with deep, localised expertise that understands the market inside and out. Jos and his team are unmatched in this regard, and their passion for OOH and commitment to excellence mirrors our own, making this partnership not only strategic but also a perfect cultural fit.”

Benjamin Billups, co-founder of Billups, added: “As we look ahead to 2024, our focus will be on integrating our new capabilities, expanding our global footprint and continuing to invest in developing cutting-edge technology and recruiting top talent.”

Jos Van Campenhout, founder and chief executive at Outsight, said: “In this digital renaissance, technology isn’t just a tool; it’s the key to unlocking personalised, immersive and seamlessly integrated brand experiences.

“Billups is at the forefront of this digital transformation, enhancing the effectiveness of OOH campaigns by creating personalised, engaging and well-integrated brand experiences. We couldn’t be more excited to join their growing network of localised OOH partners.”