Bill Jaris appointed as Realeyes’ North American president

Realeyes uses video analytics via web/ mobile cameras to capture emotional and physiological measures such as attention and heartrate while people view branded content.

Jaris joins the company from Nielsen, where he was director of sales – Digital Platforms and Networks. Before that role, which he held for just a year – he had been senior vice president at Vizu, the advertising effectiveness measurement and data platforms which Nielsen acquired in 2012. Jaris will be based in New York.

“Bill is one of the most accomplished digital analytics and advertising technology professionals in the whole industry with 20+ years of unparalleled experience in scaling up analytics start-ups across traditional and online media and within mobile technologies,” said Mikhel Jäätma, Realeyes CEO. “We are very pleased to have him lead our efforts in the US and beyond.”