NEWS23 March 2017

Big Sofa opens US office

News North America People

UK – Video analytics tech and insight company Big Sofa has opened a US office in Philadelphia. 

The company said its US hub was strategically located within easy reach of key existing and potential customers in the region including several large consumer insight agencies and consumer packaged goods companies.

The US office already has a staff of six, led by Steve Aukers, Big Sofa’s US CEO and recent hires, Kevin Dermody, chief operations officer and Sheri Lambert, chief growth officer.

Dermody has worked as an entrepreneur helping businesses, developing strategic relationships and scaling companies, with a core focus on the market research sector. Lambert has worked in senior roles at market research firms, Ipsos (an existing customer of Big Sofa) and Léger Marketing.

Simon Lidington, chief executive officer of Big Sofa, said: “Establishing a high quality North American presence was one of the key near-term goals of December’s IPO as we look to take advantage of the growing demand for video and image based research in the biggest spending market.

“I am delighted that we are now physically up and running in the US, with a growing team creating genuine momentum.”

@RESEARCH LIVE

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