Belloni, a former managing director of Millward Brown Italy, will take on the role at the data business effective from 1 July.

He will work closely with all of Kantar’s operating companies and support WPP’s growth initiative in the market. He will also manage the group’s move into the new Kantar building in Milan (Assago), later this year, which will become a hub for the operating companies to work together, share best practice and innovate.

Belloni played an integral role in the launch and development of Millward Brown Italy. His replacement at Millward Brown will be announced shortly.