Behaviorally hires VP for market development

McDonald will work in Behaviorally’s customer success team serving clients in the midwestern region of the US.

Before joining Behaviorally, McDonald was senior vice-president of account management at M/A/R/C Research.

Other leadership roles include spells at Delineate Agency, System1 Research, Optimal Strategix Group, Nielsen’s NeuroFocus and SpectraComm, and McDonald is also an adjunct professor at the Graduate School of Management at the University of Dallas.

Scott Brill, managing director of North America at Behaviorally, said: “We are excited to have Jeff joining our growing Chicago team.

“With his extensive expertise and enthusiasm for actionable insights, he will be a fantastic addition to the company and support our strategic vision to help our customers own the most valuable moment in marketing: the sales transaction.”