NEWS16 September 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Global behavioural insights consultancy Behaviorally has named Kai Virtanen as vice-president, market development, Europe.
Virtanen (pictured) will be based in London and will help lead a further expansion of the company’s presence in Europe.
Before joining Behaviorally, Virtanen was commercial director at YouGov and has also spent 17 years at Kantar, including nine years in Kantar’s Europanel division.
Virtanen’s appointment follows the hiring of Inna Merenkova as managing director, Europe, by Behaviorally earlier this year. Behaviorally was formerly known as PRS in Vivo US.
Merenkova said of Virtanen’s appointment: “We are pleased to welcome Kai to our growing European team.
“His extensive experience supporting brands that run the spectrum of consumer products, and his understanding of the impact of the digital retail revolution on shopper insights made him a perfect candidate to round out the group supporting our clients’ efforts to drive shopper growth.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @FairtradeUK: 'With food prices rising globally, we should be extremely concerned about how producers in low-income countries are weathe…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments