NEWS13 April 2021

Behaviorally adds image recognition methodology

AI FMCG News North America

US – Behavioural insights consultancy Behaviorally has launched an image recognition tool for packaging design evaluation.

Ruben Nazario behaviorally_crop

The ‘Flash.AI’ approach uses artificial intelligence-based computer vision technology to scan Behaviourally’s database of pack and shelf designs.

It allows brands and agencies to make decisions and benchmark against competitors while developing packaging designs. 

The methodology adds to Behaviorally’s shopper marketing tools, used to validate designs later in the process.

PRS In Vivo USA rebranded to Behaviorally earlier this year.

Ruben Nazario, vice-president of innovation, Behaviorally (pictured), said: “The design development process often lacks the voice of the consumer.

“Flash.AI views and processes designs like humans through image recognition and replicates the actual consumer decision making process based on our behavioural framework of benefits and barriers.”