NEWS30 July 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Global digital consultancy Behaviorally, formerly PRS, has launched an artificial intelligence (AI) vision recognition platform to allow brands to monitor their use of visual content in e-commerce.
Flash.PDP uses image recognition AI and uses Behviorally’s image database to monitor brands’ visual content on e-commerce product detail pages.
Brands are then alerted if their visual content is deficient and provides diagnostics on how to improve it and increase sales.
Ruben Nazario (pictured), vice-president, digital shopper innovation, and Flash.PDP product lead at Behaviorally, said: “Digital retail is increasingly complex and challenging for brands to manage. We know that 80% of purchase impressions are driven by images, in other words what shoppers see rather than read.
“Flash.PDP provides a predictive scoring system for images and empowers brands to optimise deficient images in order to more successfully drive sales.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/K2oLrBnSVa
Tech firms' global ad spend rises https://t.co/8OwfatKSQh #mrx #marketresearch
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
Come on @rugby_quins let’s try & bring the A game for the 2nd half ! https://t.co/GIuI4IAoJh
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments