NEWS30 July 2021

Behaviorally creates AI visual content tool

AI New business News North America

US – Global digital consultancy Behaviorally, formerly PRS, has launched an artificial intelligence (AI) vision recognition platform to allow brands to monitor their use of visual content in e-commerce.

Ruben Nazario

Flash.PDP uses image recognition AI and uses Behviorally’s image database to monitor brands’ visual content on e-commerce product detail pages.

Brands are then alerted if their visual content is deficient and provides diagnostics on how to improve it and increase sales.

Ruben Nazario (pictured), vice-president, digital shopper innovation, and Flash.PDP product lead at Behaviorally, said: “Digital retail is increasingly complex and challenging for brands to manage. We know that 80% of purchase impressions are driven by images, in other words what shoppers see rather than read.

“Flash.PDP provides a predictive scoring system for images and empowers brands to optimise deficient images in order to more successfully drive sales.”