NEWS19 August 2009

BDRC launches rapid ad-evaluation tool


UK—  BDRC has launched AdForensics, an ad-evaluation tool to help organisations understand how their target market responds to advertising efforts.

Clients are able to test up to three creative executions on a 200-strong panel of their target audience and measure the ad’s persuasiveness, credibility, brand impact, cut-through and feedback on how to make a campaign more effective.

The tool also allows firms to compare their adverts against competitors’ efforts and BDRC said that results are typically returned to the client within 10 days.

Mark Long (pictured), business propositions director at BDRC, said: “Clients understand that it is more important than ever to maximise the effectiveness of their campaigns. We are responding to this by providing a robust ad-evaluation service that won’t break the bank.”