NEWS16 August 2018

BBC launches tender for market research framework

Media News Public Sector UK

UK – The BBC has begun a review of its market research roster, issuing an invitation to tender.

The broadcaster is looking to appoint a number of agencies to meet its requirements across various platforms and audiences, particularly youth audiences. Research commissioned through the new framework will be used to inform strategic policy, commissioning and editorial decisions.

The roster covers five lots across core and specialist services. The core lot covers continuous studies, including the BBC’s ongoing longitudinal trackers, and bespoke research projects. Three additional specialist lots focus on children’s and learning, music testing and international research for the BBC World Service.

Nick North, director of audiences at the BBC, said: “Keeping abreast of the market is increasingly challenging and no more so than around younger audiences. We need to ensure the audiences department is at the forefront and continue to give the business the insights they need to enable them to keep audiences at the heart of everything they do.

“Over the next three to four years we are keen to work in partnership with a variety of agencies across the industry as we tackle a new set of business challenges.”

Opportunities for suppliers can be viewed by visiting www.bbc.co.uk/supplying/opportunities, clicking ‘View Current Opportunities’, and then selecting ‘Market Research Services’ from the list. The deadline for responses to the invitation to tender is noon on Friday 7th September 2018, with awarded contracts due be awarded by 17th December 2018, starting on 1st March 2019.

@RESEARCH LIVE

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