Bautista, who has been promoted from commercial director, will lead the roll-out of cross-media audience measurement and be based in Manila. He will deliver Kantar Media’s services to clients in the Philippines, and managing existing and new services in the market.

Kantar Media currently provides the TV ratings service, ad expenditure service, social TV tools and consumer survey solutions.

Nick Burfitt, managing director for APAC at Kantar Media, said: “We are pleased to appoint Jay to this important role in the region, and look forward to continuing to work with him to deliver a high standard of media insight to the industry, as well as evolving the television audience service from measuring television to total video, which will provide a more comprehensive view of audience behaviour.”