NEWS17 June 2019

Batter joins MarketCast board

News North America People

US – Research, insights and analytics firm MarketCast Group has appointed former Gracenote CEO, John Batter, to its board of directors.

John batter_crop

Batter (pictured) is a media and entertainment veteran with extensive experience in building businesses organically and through acquisition. Leading Gracenote, the digital and data segment of Tribune Media Company, he built the entertainment metadata services and technology company through the acquisition and integration of seven companies before selling the business to Nielsen in 2017.

He has also been CEO of M-GO, a joint venture between DreamWorks Animation and Technicolor; president of production for DreamWorks Animation; and a senior executive at Electronic Arts.

Henry Shapiro, MarketCast Group CEO, said: "Not only has John successfully led complex organisations through rapid growth periods, he’s also a seasoned expert in some of our most important markets."