Batchelor (pictured) was previously chief operating officer of System1 (formerly BrainJuicer) and has held many senior client marketing roles including at Unilever, Orange, Royal Mail and TomTom. He has also worked at agencies – Saatchi & Saatchi and Interbrand.

At Watch Me Think, Batchelor will be supporting the agency as it expands its research methodologies and technology platform to new clients and markets.

Alistair Vince, CEO of Watch Me Think, said: “Alex is massively respected by those of us in Watch Me Think. It goes without saying that his knowledge, experience and enthusiasm are going to be huge assets to the company. In addition, his familiarity with our current stage of development is crucial, having seen first-hand the challenges and opportunities that this presents.”

Batchelor added: “There is nothing more compelling than watching people do things and Watch Me Think clients are finding this a great source of insight, as well as a great source of stories that can't be ignored by your colleagues or your channel partners, sales teams or investors.”