The studio is based in Basis’ London headquarters but will operate across the company, which also has offices in Los Angeles and New York.

Founded in 1996, Basis has offered in-house graphic design to clients for the past 10 years. As part of the company’s international growth, it has recently expanded its video offer to include virtual reality, augmented reality and gamification.

Basis Studio will be led by Charlotte Smith, Basis’ global head of qualitative.

Smith said: “Launching Basis Studio, and growing our team and capabilities, is a pivotal step for Basis. Today, there are so many possibilities we can leverage, like VR and AR, to tell more consumer stories and help drive change in our clients’ businesses.”