Barreira joins Publicis.Sapient as CMO

Barreira previously held the role of chief marketing officer at Deloitte Consulting, and prior to that worked in senior marketing roles at Accenture for 14 years.

In her new role, she will oversee Publicis.Sapient’s marketing function across its offices globally, responsible for market strategy, client experience, brand and corporate communications. Reporting to Publicis.Sapient chief executive Nigel Vaz, she will be part of the company’s executive leadership team.

Vaz said: “Teresa has a tremendous track record as a senior leader with large technology and consulting firms, building strong market leadership and differentiation as well as leading high performance global teams. Her experience and expertise make her the perfect person to help drive Publicis.Sapient forward.”