Simon Miller
Editorial
19 August 2013

Barc gets shortlist for technology advisers

INDIA — The Broadcast Audience Research Council (Barc) has shortlisted five media research agencies to advise it on what technology to use in its TV audience measurement system.

Barc has been tasked to introduce a new TV audience measurement system and Kantar Media, Nielsen India, Civolution, Cross-Tab and DA Media have been shortlisted.

According to reports, current television viewership-monitoring agency TAM Media Research has not made it to the shortlist.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

Simon Miller
Editorial

0 Comments


Display name

Email

Join the discussion

Submit
Powered by The Research
Buyers Guide

FIND YOUR NEXT AGENCY.

Advanced Search

Related

News

BARC inks deal with Mediametrie for TV tech

20 Jan

Popular

1

Eight charged with survey fraud in US
2

‘Uncertainties increase demand for insights’: Melanie Courtright on the outlook for US research

3

Everyone’s talking about young men’s misogynistic attitudes – but who’s actually listening to them?
4

Leadership changes at MarketCast
5

Basis Social rebrands to The Social Agency after management buyout
6

Next generation chat with Jigna Tailor: ‘A little courtesy goes a long way’

Interviews

Read More Interviews
Melanie Courtright
Feature

Melanie Courtright: ‘Uncertainties increase demand for insights’

16 Apr Liam Kay-McClean
Nicki Morley
Feature

‘We are sparring partners to our clients’: Kantar’s Nicki Morley on innovation and insight

2 Apr Liam Kay-McClean
Jigna Tailor
Feature

Jigna Tailor: ‘Courtesy goes a long way’

15 Apr Liam Kay-McClean
Load More
Newsletter
Stay connected with the latest insights and trends...
Sign Up
Featured Company from the RBG Directory

Town/Country: London

BMG Research is a full-service research and analytics agency specialising in the public sector and regulated industries.  We combine quantitative and qualitative methods expertise, sophisticated analytics and impactful insight . . .

Read More
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts