McLevey (pictured) will act as a key link between Barb’s stakeholders and research contractors, and will be tasked with making sure that major strategic and operational projects are delivered against industry expectations and contractual commitments.

Before joining Barb, McLevey was associate director at Barb-registered data processing bureau TRP Research, where she managed complex research projects, including the development of metadata and monitoring service TRP Helix.

McLevey will report to Barb chief executive Caroline Davey, who took up the leadership role at the organisation in June.

Other recent appointments at Barb include Khaled El Serafy as director of data and technology and Luca Vannini as director of partnerships and communications.

Davey said: “Jen’s strong project-management skills, combined with her experience in and enthusiasm for trusted, independent audience measurement, made her the ideal candidate for this new role.

“She will play a vital role in coordinating the delivery of our major strategic projects to help our industry maintain a comprehensive understanding of what people watch.”   

McLevey added: “I’m excited to join Barb at such a key time of growth and development. With a life-long love of our industry, I’m looking forward to being directly involved in work to ensure that audience measurement keeps pace with the changing ways people are watching content.”