NEWS4 April 2017

Barb appoints Lewis to new head of insight role

Media News People UK

UK – Barb (Broadcasters’ Audience Research Board) has announced that Joe Lewis, former deputy research director, has been given the newly-created role of head of insight.

According to the announcement, the new role ‘reflects Barb’s commitment to bringing to life the full range of insight that is available from our data'. 

Lewis will work on the development of Barb’s communications plan with Justin Sampson, Barb’s chief executive, and Charlotte Martin, who has been promoted to communications manager. 

“It’s sometimes easy to overlook the depth of insight that is available from Barb, both in terms of viewing behaviour and the changing nature of the UK population," said Sampson. "We’ve been delivering a trusted and independent audience measurement currency for over 35 years and our audience figures are part of the fabric of the UK Television and advertising industry.

"Joe’s new role will help Barb demonstrate that our data are as relevant today as they have ever been.”