In his new role, Baker will be responsible for driving the company’s UK-based service and delivery teams, as well as maintaining responsibility for overall commercial oversight and profitability. 

“We are delighted to welcome someone of Adam’s calibre as managing director of Sociomantic’s UK team," said Gavin Wilson, chief revenue officer at Sociomantic.

"His deep understanding of the UK media market including digital, and experience in building early stage companies will be essential as we look to develop our existing client relationships and expand our UK operation.”