The expansion sees the Scotland office added to its existing UK operations in Manchester and London.

B2B International was bought by the Dentsu Aegis Network in October 2018 and aligned with gyro to create the world’s largest specialist B2B network.

Imogen Williams, B2B International’s research manager, previously based in Manchester, will move to Edinburgh to grow the company’s business in the city.

She will report to Conor Wilcock, a director at B2B International, and has previously worked with clients including AkzoNobel, E.ON, RSPCA, Worldpay and Xerox.

Wilcock said: “The launch in Edinburgh is a sign of the high demand for our services in Scotland, and of the strength of our close relationship with gyro and other DAN agencies. We’re delighted that Imogen will be there from day one to provide her talent and experience to clients.”