NEWS11 June 2024

Conor Wilcock named Europe MD of B2B International

B2B Europe News People UK

UK - Dentsu’s B2B market research agency, B2B International, has appointed Conor Wilcock as managing director in Europe.

conor wilcock

Wilcock (pictured) has been with the company for five years in several leadership roles, most recently with responsibility for sales and business development. 

He has led research for clients across Europe and North America including Amazon Shipping, BASF, BP, CNN International, Henkel, ING, Samsung, and Wall Street Journal/Dow Jones.

Wilcock takes over from Matthew Harrison, who has been at B2B since 2001; Harrison oversaw significant expansion of the business, and the acquisition of the company by Dentsu in 2018.

Rob Gold, UK chief executive, Merkle B2B, said: “Conor’s commitment to delivering high quality insights to inform strategic initiatives has been critical to the growth of our B2B research unit within Merkle and Dentsu.” 

Merkle B2B is a Dentsu brand offering marketing services for B2B clients; B2B International is the insights element of the Merkle B2B offer.

Colette Stevens has been named B2B International’s head of research services, Dan Culshaw will continue to lead operations, and Tom Percival will lead business development and sales.