The new offer, ‘Skipper Reports’, is an extension of the company’s existing AI toolkit. It will generate structured reports from completed survey data.

Reports will include an exportable executive summary, key findings linked to underlying charts, background and methodology documentation, follow-up research suggestions and brand-designed infographics. The company said the reports would be generated without researcher intervention.

Lev Mazin, chief executive and co-founder of AYTM, said: “The industry has spent years making research faster to design and easier to field. The final mile has remained stubbornly manual. Behind every completed survey is a consumer telling a brand something important, and our job is to get that message to the people who need to hear it fast.”