The agent, called Learning Pal, will answer questions from users and seek to provide contextual answers or route to the right support resource.

The Lighthouse Academy has also been relaunched with personalised learning paths for different roles and upgraded certifications on data quality by design, AI in market research, storytelling with data and to AYTM core platform.

Katie Bernal, senior director, learning and enablement, at AYTM, said: “Good research doesn’t happen by accident. It happens when the right knowledge reaches the right person at the right moment.

“We built the Learning Pal to put the learner experience front and centre so anyone can easily find what they need, when they need it, and get a personalised path to grow from there.”