NEWS2 December 2011 investment for Groupon analytics partner

Financials North America

US— Groupon’s social media analytics partner has raised $4m in a series A financing round to help expand its team and add features to its performance tracking platform.

The company produces a set of APIs that let software developers add performance tracking capabilities to the social features of their websites and online applications.

Once installed, says site owners can track which social media posts lead to page views, sign-ups, purchases and other business metrics.

Co-founder and CEO Jonathan Strauss (pictured) said: “Social marketing is an enormous opportunity for innovation – but companies need tools focused on driving their specific business goals.”’s financing round was led by Foundry Group, a new investor, and existing backer GRP Partners. Neu Venture Capital also participated, as did KBS+P Ventures, the investment arm of the ad agency Kirshenbaum Bond Senecal + Partners.