NEWS29 August 2014

Australian launch for Millward Brown Vermeer

Asia Pacific News

AUSTRALIA — Millward Brown has announced the Australian launch of its global marketing consultancy Millward Brown Vermeer.

Millward Brown Vermeer was formed in June 2014 when Millward Brown acquired marketing strategy consulting firm EffectiveBrands and combined it with Millward Brown Optimor, its own strategy consulting unit.

Millward Brown Vermeer Australia is based in Sydney and is led by managing partner Caspar Wright (pictured). The latest launch brings the total number of worldwide offices to ten.