NEWS14 November 2011

Australian government breaks MR spending record

Asia Pacific Government

AUSTRALIA— The Australian government, led by Julia Gillard’s Labor Party, spent a record A$33m on market research in the last financial year, according to press reports.

The Australian newspaper says that in 2010-11, Gillard’s government upped its market research expenditure by 4.5% as it tried to gauge public opinion on issues such as carbon tax, broadband, gambling and tobacco packaging.

The Department of Health and Ageing reported the biggest spend of all government departments – A$6.9m, a 20% increase on the previous year when health system reform dominated Labor’s agenda.

Read the full report here.