The agreement will allow users in the UK and Germany to access audience measurement of Pinterest campaigns directly through AudienceProject’s software-as-a-service platform.

The integration will help users track reach and audience profile, and can work for either standalone Pinterest campaigns or in combination with other channels across the open web, social media, online video and connected television.

AudienceProject said that the arrangement with Pinterest would launch in further European markets in due course.

Stefania Fussi, director of partnerships at AudienceProject, said: “Platforms like Pinterest play a vital role in helping brands inspire and engage consumers, and advertisers and agencies increasingly demand independent, cross-media measurement to understand performance across channels.”

Antoine Le Nôtre, director for ads measurement in Europe at Pinterest, added: “Advertisers are increasingly looking for trusted, independent measurement to understand how platforms contribute to overall campaign performance.

“By integrating directly with AudienceProject, we’re making it easier for advertisers and agencies to access robust reach and audience profile insights for their Pinterest campaigns.”