The agreement, which applies to the UK, France, Germany, Spain and Italy, allows advertisers to measure Netflix campaigns across all devices within AudienceProject’s AudienceReport cross-media measurement platform.

Advertisers can get insights into the reach and frequency of their Netflix campaigns, including how many people they reach in their target audience and how efficiently they reach them.

The insights can be accessed for Netflix campaigns alone or in combination with other channels across the open web, social media, online video, connected TV and linear television.

Robert Singleton, partnerships director at AudienceProject, said: “Streaming services play an increasingly central role in people’s media consumption, and advertisers are eager to understand the reach and impact of their campaigns on these platforms.

“By also providing independent audience measurement of Netflix campaigns, we build on our mission to help advertisers make confident marketing decisions and reach audiences more effectively.”