The module will allow users to examine how audiences engage with content down to the series and episode level, both on linear TV and streaming.

The feature is supported by Amazon Bedrock agentic AI on Amazon Web Services (AWS) to unify content identification.

Comscore said that the feature would allow users to plan advertising campaigns based on de-duplicated reach across platforms.

Steve Bagdasarian, chief commercial officer at Comscore, said: “For the first time, our clients can see daily, de-duplicated audience performance for specific programmes and episodes across the major platforms, supporting more informed decisions around programming, acquisitions and monetisation strategies.”

Rich Geraffo, vice-president and managing director at AWS North America, added: “We are proud to support Comscore’s new agentic capabilities in CCM with our cloud and AI services, helping their clients optimise campaign reach and advertising return on investment.”