The additions will expand social reporting with campaign-level metrics from Meta’s Facebook, Instagram and Audience Network, to help users understand de-duplicated reach and performance on the channels for TV, connected television and digital channels.

Users can also plan, use and measure streaming audio and podcast campaigns alongside other digital and linear formats.

Comscore Campaign Ratings (CCR) has also been renamed to Cross-Platform Campaign Results (CCR). CCR aims to provide users with unified insights needed to measure audiences, validate performance and boost business outcomes.

Steve Bagdasarian, chief commercial officer at Comscore, said: “Advertisers can’t afford to measure channels in silos.

“From podcasts to Instagram, CCR helps advertisers plan smarter, optimise cross-publishers budget allocation, and across screens and streams where consumers spend their time.”