NEWS25 August 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS25 August 2022
FINLAND – Food-processing company Atria has partnered with Stravito to utilise its AI-powered enterprise insights platform in the food and beverage sector.
The Stravito platform is said to help employees pull reports and data with simple search functions and it also enables them to share key takeaways seamlessly via the home view function. The feature makes it simple for the insights team to add new material and automatically tag it to file it under a specific topic.
The company is also using the platform’s collections feature to gather all relevant content around a specific category and consumption habit for each business segment
“Within a matter of weeks, all insights ever obtained by Atria were available on the new internal platform. It was amazingly smooth – with Stravito doing most of the work, the implementation was so easy”, said Rebecka Thulin, consumer insight and market analyst at Atri.
“Everyone at the company must be able to do their own analysis. They know their areas, we know research. Together, we all do our part to take Atria into the future – a future where we go from being product-driven to being consumer and shopper-driven.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive, Quantitative – International Political & Public Affairs Research, ME focu
£25–35,000 depending on experience
Differentology
Market Research Creative Internship – Summer Placement
You will be paid £10.42 per hour
Hasson Associates
Evaluation Consultant / Senior Consultant (EU Evaluation)
£38000–45000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments