NEWS30 September 2013

Asda wins Vision Critical’s European insight community award

Features UK

UK — ASDA’s customer community Pulse of the Nation has won the Vision Critical 2013 European Insight Community of the Year award.

Every year, entrants are appraised for their commercial application, insight innovation and creative use of technology by a panel of judges from across the business.

With more than 20,000 active members, the Pulse of the Nation community, which was created in 2010, is now a cornerstone of the company’s PR strategy alongside Asda’s monthly Mumdex barometer of mums’ sentiment,

ASDA will now compete for the title of Global Insight Community of the Year, against three regional finalists from North America and the recently announced Asia-Pacific winner, SingTel with the winner announced on 3 October.

“It’s great to be a part of something that provides an invaluable source of customer feedback and insight for ASDA,” said Jennie Rainford, ASDA’s customer insight manager.