NEWS23 April 2019

Ardent Fieldwork adds two directors

News People UK

UK – Independent market research fieldwork agency, Ardent Fieldwork, has appointed Karen Beardon and Viki Hallahan as directors.

Both Beardon and Hallahan join from market research participant recruitment agency Field Initiatives and both have worked there for more than 20 years.

Vipul Chokshi founder of Ardent Fieldwork said: "We have delivered a diverse range of projects across qual and quant methodologies supporting over 200 clients and achieving double digit growth each year over the past five years. I look forward to welcoming Viki and Karen on board to enhance our project delivery capabilities and quality fieldwork for our current and new clients."

Chokshi was a director at Field Initiatives before leaving in 2013 to set up Ardent Fieldwork.