Arbitron adds Manish Bhatia to new product innovation role

Bhatia (pictured) will direct Arbitron’s cross-platform measurements initiatives and lead research teams that are developing new services outside of Arbitron’s core radio ratings business.

Before serving as CEO and president at Symphony, Bhatia was at Nielsen where he focused on TV, online, mobile and social media measurement. He also held the role of president for global services and US sales at Nielsen Online.

Sean Creamer, Arbitron’s EVP and chief operating officer, said: “Throughout his 23-year career, Manish has been a leader and an innovator in the development of advanced research services for new and emerging media. He has collaborated with major media and internet companies to develop solutions that helped these companies make informed decisions about their media strategies.”