Aquila Insight hires Co-op’s insight director

As insight director at the Co-operative Group he developed its customer proposition through customer research and analysis, customer targeting and the measurement of marketing effectiveness.

Prior to joining the Co-operative Group, Carden (pictured) held senior roles at a number of major companies including KPMG and MasterCard.

In addition, Acxiom’s Matt Hollingsworth has joined Aquila Insight as general manager of its London office with the aim to double its size over the coming year. Hollingsworth was previously managing account director at Acxiom and before that he worked in direct marketing.

Aquila Insight was founded in Edinburgh by John Brodie and Warwick Beresford-Jones in 2012.